How to Get Started with Video Marketing – Part One
Hey! Kelli Jacobson here! I want you to grab a pen and paper and get ready to start taking notes, because what I’m about to present here today is critical information to getting you started with video marketing part one.
In this video I will discuss the equipment you need and information to get you started making videos.
Ok, let’s roll our sleeves up and get started.
First, what are some of the things you will need:
Camera – This can be as simple as the video camera on your cell phone if that’s all you have, or a digital camera (most have video capability), or something simple like the Flip camcorder – it’s small and easy to operate and more than adequate for a beginner. They run around $150.00 or less (depending on sales).
Software to make your movie – Windows computers come with Windows Movie Maker – I just used this for the first time and it was pretty easy to use. Just import your movie from your camera, add titles and credits, perhaps some music in the beginning and end, and you’re done. I will go more in depth in another video. Mac users have iMovie. I’ve heard it’s pretty easy to use, but I’m a Windows PC gal, so I really don’t know much about it. Now, if you want to get more advanced software, there are plenty out there to choose from. I have Sony Vegas Studio and it works pretty well, I like it.
So… we have our camera, we have our software… Now what?
Well… Now we go shooting!
But what do you shoot about, you ask?
Well, here’s where you get creative.
Your first video should probably be about you – giving your audience an introduction into who you are, what you are about, and what you have to offer.
After that… well… Talk about what you know. The main process is to learn something, do it, and then teach it.
You can also read other’s articles or watch other’s videos, absorb the information, put it to use, and then teach it to others. You may even want to watch a couple of similar videos or read a couple of similar articles and then combine the lessons you’ve learned into one of your own. Maybe take a new spin on it.
This part is really important! You NEVER ever want to totally copy someone else and say what they said word-for-word – you need to make it your own. It’s okay to copy ideas and general concepts – it’s not okay to rip off the work of another. Your audience will appreciate your integrity, and after all, you ARE going after their trust.
One last note for this portion. YouTube is OWNED by Google, so make sure that your videos are not pitch fests for your product or company because it could get you shut down… Just as they have been suspending and disabling Google Adwords accounts, they have been doing the same with YouTube accounts. So, make sure you are giving far more value to your audience than you pitch to them.
Now… stop getting ready to get ready! Just get in there and do it. No, it’s not going to be perfect the first time, and that’s okay, you will get better as you go. And hey, with the way people have a fascination for reality TV nowadays, the rougher around the edges it is, the more they will probably like it (over a professional looking video). Remember, anything is better than nothing… so, get out there, learn something, do it, and then teach it!
That’s the nuts and bolts for Part One, Part Two will cover other essential tips for you to polish your video marketing skills.
I’d love to see the videos you produce, so contact me through KelliJacobson.com and leave me the link to your video. I look forward to seeing what you can do!
This has been Kelli Jacobson with Live Abundantly Successful. Until next time…
Take Care and Create Your Greatest Day!
~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~
Kelli Jacobson is a Networking Mompreneur. She is a Mom to a 1 1/2 year old son and has been involved in Internet Marketing now for over two years. Her specialties are blogging, social media, and free to low-cost marketing methods. If you would like to learn more about Kelli, please see Who Is Kelli Jacobson. See you on the inside!
