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Hey! Kelli Jacobson here with Live Abundantly Successful! Hey, yer back! That’s awesome! Okay, grab that pen and paper again and get ready to start taking notes, because I’m about to share with you some more critical information on how you can get started with video marketing.
Ok, it’s time to roll our sleeves up and get going!
Alright. We know that video marketing is one of the fastest ways to get you started marketing your products, services, or business. Video marketing works for you 24/7, 365 days a year, while you eat, while you shop, while you are at your kid’s soccer game, even while you sleep. That is because your videos are out there for people to watch whenever they want, they are always there. But, if you don’t have the winning formula, it’s not going to work the way you want it to. So, I want to give you the winning formula.
One of the best things you can do is to teach people your internet marketing skills. Share what is working for you and how you market. And remember, you don’t have to get it perfect, you just have to get it going. Getting something out there is always better than nothing. Just hit the ground running and it will work in your favor in the long run. You have to get people to know about you. And get rid of the thought that you have to be a top earner or have income testimonials or anything like that to come across as a successful person. Unless you tell them you are not making anything yet, no one is going to know. In fact, in the beginning, I had lots of people tell me how successful I looked and I hadn’t made a dime yet. Also… people don’t really care how much you are making… and most likely, they wouldn’t believe you even if you told them (because they aren’t making that kind of money right now, and no one in their circle is making that kind of money, so they have no basis of belief yet, that making that kind of money is attainable). So, the better thing to do is market the potential lifestyle they can achieve and just drop the money aspect. For many, it’s not even about the money as to why they would want to become an entrepreneur, it’s about the lifestyle and the freedom they can achieve by not working a standard 9-5 job.
Okay, in the previous video we talked a bit about how to find content for your videos by watching others and taking the ideas and making them into your own.
Now, if you are going to be doing your videos as you on camera one of the most important things is to not look wooden and not look like you are reading a script.
You want to have some mobility and you want to be looking the people right in their eyes and connect with them. If you are constantly reading a teleprompter or something by your camera, people are going to be able to tell and they are going to be turned off. You need to engage them, and that is done by eye contact.
One of the ways you can do this is to take a piece of paper and write maybe 5 to 10 bullet points (that you can read from the distance) and tape it to your camera, right below the lense. This way, your eye shift will be minimal. You can use the bullet points to remind you of what you want to talk about and you won’t sound like you are reading from a script and you won’t look like a statue.
Next, your video is like a sales letter in that it needs to have a strong opening. The standard Hi, my name is, thanks for visiting is a total boring snooze fest. You want to immediately grab their attention. Don’t ramble, keep on track, and be short, concise, and to the point. Make a powerful opening statement such as Hey this is, welcome to my channel, this could be the most important video you watch this week because I’ve discoverd the big secret to… You want to make them think that they NEED this… use emotional trigger points to your advantage.
Also… Please make sure you are well groomed and have a clutter free background. The bed head, unshaven, stained wife beater look just won’t do the job… (Not unless it’s the before picture of a Before and After series – This is the bum I was before I found the secret to my wealth) Next, if you have beer cans and pizza boxes lying around, or your bed is unmade, it kind of shoots your authority right in the foot. So, keep your area tidy, or if you have to, just shoot against a white wall.
Something else to note is to make sure you have good lighting and that the camera position is right. You don’t want to have it too dark, but you don’t want it so bright that you look all washed out. And you don’t want to have the camera too close to where it’s cutting half your head off and we can count every pore on your face, but you also don’t want it too far away to where you can’t engage in eye contact with your audience because your eyes are just specs. And last but not least… always always always… SMILE, LOOK THE CAMERA IN THE EYE, and look CONFIDENT! Confidence is key! For those that are shy about being on camera, I’d like to give you a piece of advice… Most people probably do not care as much as you do, what you look like. Most likely, they don’t think you look as bad as you think you look. And to take a quote from the movie The Wedding Date “If You Look Them Right In The Eye, They’ll Never Notice What You’re Wearing”.
I hope these tips help you in getting started on video marketing. I will be bringing you more in depth tutorials on video marketing, such as how to best upload your videos – where and what information to put where. So, Stay tuned!
You can connect with me at KelliJacobson.com, I’d love to hear about your experiences with Video Marketing!
This is Kelli Jacobson with Live Abundantly Successful. Until Next Time…
http://www.LiveAbundantlySuccessful.com ~ Discover 3 Tips for Using Twitter to Grow Your Internet Business. Kelli Jacobson of Live Abundantly Successful takes you through what it takes to build a stellar Twitter profile and maximize it’s effectiveness in your Online Internet Business Marketing.
As a Graphic Artist, Kelli does Custom Twitter Backgrounds. You can contact her through http://www.KelliJacobson.com to discuss your project.
Hey! Kelli Jacobson here! I want you to grab a pen and paper and get ready to start taking notes, because what I’m about to present here today is critical information to getting you started with video marketing part one.
In this video I will discuss the equipment you need and information to get you started making videos.
Ok, let’s roll our sleeves up and get started.
First, what are some of the things you will need:
Camera – This can be as simple as the video camera on your cell phone if that’s all you have, or a digital camera (most have video capability), or something simple like the Flip camcorder – it’s small and easy to operate and more than adequate for a beginner. They run around $150.00 or less (depending on sales).
Software to make your movie – Windows computers come with Windows Movie Maker – I just used this for the first time and it was pretty easy to use. Just import your movie from your camera, add titles and credits, perhaps some music in the beginning and end, and you’re done. I will go more in depth in another video. Mac users have iMovie. I’ve heard it’s pretty easy to use, but I’m a Windows PC gal, so I really don’t know much about it. Now, if you want to get more advanced software, there are plenty out there to choose from. I have Sony Vegas Studio and it works pretty well, I like it.
So… we have our camera, we have our software… Now what?
Well… Now we go shooting!
But what do you shoot about, you ask?
Well, here’s where you get creative.
Your first video should probably be about you – giving your audience an introduction into who you are, what you are about, and what you have to offer.
After that… well… Talk about what you know. The main process is to learn something, do it, and then teach it.
You can also read other’s articles or watch other’s videos, absorb the information, put it to use, and then teach it to others. You may even want to watch a couple of similar videos or read a couple of similar articles and then combine the lessons you’ve learned into one of your own. Maybe take a new spin on it.
This part is really important! You NEVER ever want to totally copy someone else and say what they said word-for-word – you need to make it your own. It’s okay to copy ideas and general concepts – it’s not okay to rip off the work of another. Your audience will appreciate your integrity, and after all, you ARE going after their trust.
One last note for this portion. YouTube is OWNED by Google, so make sure that your videos are not pitch fests for your product or company because it could get you shut down… Just as they have been suspending and disabling Google Adwords accounts, they have been doing the same with YouTube accounts. So, make sure you are giving far more value to your audience than you pitch to them.
Now… stop getting ready to get ready! Just get in there and do it. No, it’s not going to be perfect the first time, and that’s okay, you will get better as you go. And hey, with the way people have a fascination for reality TV nowadays, the rougher around the edges it is, the more they will probably like it (over a professional looking video). Remember, anything is better than nothing… so, get out there, learn something, do it, and then teach it!
That’s the nuts and bolts for Part One, Part Two will cover other essential tips for you to polish your video marketing skills.
I’d love to see the videos you produce, so contact me through KelliJacobson.com and leave me the link to your video. I look forward to seeing what you can do!
This has been Kelli Jacobson with Live Abundantly Successful. Until next time…
Take Care and Create Your Greatest Day!
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Kelli Jacobson is a Networking Mompreneur. She is a Mom to a 1 1/2 year old son and has been involved in Internet Marketing now for over two years. Her specialties are blogging, social media, and free to low-cost marketing methods. If you would like to learn more about Kelli, please see Who Is Kelli Jacobson. See you on the inside!
Introducing the Networking Mompreneur, Kelli Jacobson! Kelli takes you through a little bit of her background to help you get to know her a little better.
You can connect with Kelli on the following sites:
Mindset is one of the most critical skills you can learn when it comes to becoming successful. If you don’t have the preconceived belief that you are a successful person, then you are not going to be successful no matter what you do. You have to believe in yourself first before anyone else will. I hope to contribute content here to help you develop a positive mindset to become successful in every area in your life, whether it be your personal life or business life.
I am a Networking Mompreneur. So, for me, it’s both personal and business. I have heard from just about everyone that I am connected with in network marketing, that Mindset is the number one area that you need to have in place before you can become successful. I started my path on re-discovering my personal growth prior to my search (again) for an online opportunity to make money from home. I think it was integral in finding the opportunity that I did. And because I believe so highly in the Law of Attraction and Mindset, I decided to share my nuggets of knowledge with everyone.
If there is ever an area that you would like me to cover in regards to Mindset or the Law of Attraction, please let me know. I am here to help others, so would love to know what you think and what you want information on.
May you have a very blessed (by deity of choice) day! And don’t forget – you are the creator of your day – create a great one!
